Marketing Automation Specialist (m/f/d)

  • Digital Sales & Marketing
  • Full-time, Permanent
  • Frankfurt Bockenheim
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Your role and responsibilities

Join the MISUMI Marketing Automation team, a driving force behind our customer-centric growth strategy. Starting with a small initiative, we have expanded to a team of 3 experts, collaborating across the EU to design, execute, and optimize impactful campaigns. As MISUMI continues to grow and capture market share, our team ensures that every campaign delivers measurable results, helping Sales and Marketing achieve their goals efficiently.
Become a part of our multinational team with around 300 employees from more than 33 different nationalities in Europe. Diversity is our strength! 

Your tasks will focus on the following activities:
  • CRM and data management: You improve the efficiency of CRM systems and data sources to ensure effective marketing and continuously improve the quality of our data and you ensure that all email campaigns comply with legal requirements, in particular email marketing regulations such as GDPR and the CAN-SPAM Act.
  • Campaign management: You set up multi-channel campaigns within the marketing automation system (MAS), improve them and create meaningful reports to monitor success.
  • Content creation: You develop and customise content concepts for various marketing channels to ensure consistent and appealing communication.
  • Design and customisation: You design and customise engaging email marketing campaigns, including translation and customisation in different languages.
  • Collaboration with stakeholders: You work closely with internal and external stakeholders, including MAS and CRM vendors and graphic agencies, to successfully implement marketing initiatives.
  • Project management: You take responsibility for the planning and execution of webinars and other marketing projects to ensure their success.
  • A/B Testing: You plan and execute A/B tests to increase and continuously improve productivity, conversion rates, ROI and revenue growth. Moreover you are responsible for maintaining and improving the deliverability of emails and for building and maintaining a good sender reputation.

Your profile

  • You have a bachelor's degree in marketing, communication or comparable qualification.
  • You have 1-3 years of experience in email marketing, email automation and marketing communication and have a good understanding of marketing KPIs.
  • You are adept at optimising CRM software for effective marketing (e.g. Maileon, HubSpot, Salesforce Marketing Cloud)
  • You have experience in analysing buying trends and customer activity and can use this data to improve marketing strategies
  • You have excellent communication skills and can choose the right method of communication depending on the target market.
  • You are familiar with MS Office, Miro, Adobe Photoshop and Google Analytics and use these tools efficiently.
  • You have strong attention to detail and excellent organisational skills.
  • You have strong independent project management skills and are able to implement projects independently and successfully.

MISUMI Europe is not like any other company

Our journey starts with „Konichiwa“

Because with us Japan meets Europe!
We MISUMI, a Japanese group, rely on capable, culturally open and motivated employees in Frankfurt. With more than 20 million products worldwide and 80 trillion configuration possibilities, we are setting new standards in automation technology as well as for stamping dies and injection molding applications. What this means? We are looking for an additional team member to improve our business processes.

We offer an exciting and international working environment combined with a performance-based compensation and opportunities for career advancement within the organization. We look forward to getting to know you!

„Konichiwa, I am your contact for this job“

Derya Tanriverdi
Recruiting & Employer Branding Specialist

These are your „Work & Life“ benefits

Mobile working

Flexible working between digital workplace and modern office in the center of Frankfurt

Learning & Development

Personal or professional skills We invest in developing your competencies

RMV
job ticket

Flexible commuting in local public transport in Frankfurt With the job ticket we contribute to the CO2 reduction

Bike leasing
with JobRad

We'll get you fit by riding the bike Stay healthy and contribute to a better environment

Employee referral bonus

Become an ambassador for our company and share vacancies in your network

Intercultural training German/Japanese

Konichiwa Experience and learn more about our own cultural diversity

Gym
St. Martin Tower

Before work, during your lunch break or after work You can stay fit in the in-house gym

DRK Nursery
St. Martin Tower

You are interested in childcare (if places are available) – feel free to contact us

Company and seasonal events

Become a part of the team and celebrate with us! Whether it’s the Christmas party, BBQ, summer parties or other events

Health care

Your health is important to us! From regular check-ups to our Health Week, trainings and workshops.

Group Accident Insurance

Our MISUMI accident insurance – worldwide financial protection for professional and private accidents

Anniversary, wedding and baby bonus

For us recognition, joy and appreciation go beyond the professional relation